Talk summary: Advocacy and Campaigning (by Victoria Harnett)

On Thursday, January 23, 2014 in SSH 2125, a group of planning and geography students were treated to an excellent presentation by Victoria Harnett, Oxfam International Global Campaigns Advisor, about the strategies, tools, and techniques used for advocacy and campaigning work at local, national, and international levels.  Her presentation broke down the basics of how to run a successful campaign, and how to use a power analysis to focus your voice through problem definition, solution definition, and story creation (with both heroes and villains!).  For more details, she highlighted a number of different resources, including Barnard and Parker’s book “Campaign It! Achieving Success Through Communication.”

This talk was organized by Robyn Baron, 1st year M.Sc.Pl. student. Above summary by Anna Wynveen, 1st year M.Sc.Pl. student.

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